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Iceland-based AI startup Sowilo has raised a pre-seed
funding round to support the expansion of Catecut, its fashion product
intelligence platform, and the global launch of its Shopify app. The round
included participation from Iceland’s Kría fund, Netherlands- and India-based
TGC Capital, and several angel investors from Iceland and Australia.
Founded by Heiðrún Ósk Sigfúsdóttir, Sowilo has developed
Catecut, a platform-agnostic solution that uses artificial intelligence to
identify fashion products and their design attributes from retailer product
images. The platform automatically generates product titles, descriptions,
metadata and tags, helping retailers populate and optimise online product
pages.
Catecut is now available globally through the Shopify App
Store, where it enables retailers to generate multilingual, brand-specific
product content, update existing product listings, create image alt text and
optimise metadata for search and generative AI discovery. The platform is
already used by jewellery and apparel retailers in the United States and has
also been piloted with international enterprise retailers.
We are happy to have expert investors support the next
phase of our growth as we bring Catecut to new channels and markets, and expand
our reach to both emerging fashion retail brands and enterprises
internationally,
said Heiðrún Ósk Sigfúsdóttir, founder and CEO of Sowilo.
The funding will support the continued development of
Catecut, expand its international customer base and accelerate adoption of its
Shopify app across global fashion retailers.