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Manchester-based athleisure brand Adanola has collaborated with Hailey Bieber on a 23-piece capsule collection, launching on 15 October.
Adanola x Hailey Bieber combines activewear with dancewear-inspired pieces, including knitwear, trousers and accessories designed to be worn both in and out of the studio.
The collection draws on Bieber’s 12 years of ballet training and the ways dancers adapt their rehearsal outfits, from rolling up trousers to cropping sweatshirts and turning tights into bolero tops.
Bieber worked with Adanola founder Hyrum Cook and the brand’s design team on the collection’s silhouettes, fabrics and colours. The range combines performance-inspired materials with knitwear and softer fabrics, in a palette of neutral shades, pastels and vintage blue.
Key pieces include the Shawl Knit Bolero and Modal Overlay Trousers, alongside Rib Knit Leg Warmers in dusty mauve. Other styles include a Polar Fleece in vintage blue and dusty mauve, a Knit Zip Through Sweatshirt in warm beige, and Gathered Detail Fold Waist Yoga Pants in Coffee Bean and black.
The collection also features scoop-back tops, cropped sleeves and V-neck designs in vintage blue, marshmallow white and chalk lilac. Accessories include a Sling Bag, with pieces featuring Adanola x Hailey Bieber branding.
The accompanying campaign was produced by OBB Bolded, OBB’s branded content studio, and photographed and directed by Angelo Pennetta, with styling by Dani Michelle. Shot in Los Angeles, it features looks inspired by ballet rehearsals and dancers’ off-duty clothing.
“Hailey has always felt like a natural fit for Adanola,” said Cook, citing her interest in movement and wellness.
Bieber said she wanted the collection to move “seamlessly from workout wear to streetwear”, adding that some of the designs and campaign imagery draw on her years of ballet training.
The collection launches on Adanola.com at 7pm BST on 15 October.
Founded by Cook in 2015, Adanola sells activewear and everyday clothing through its website and wholesale partners. In August 2025, the brand announced a significant minority investment from Los Angeles-based STORY3 Capital Partners, valuing the business at approximately $530 million (£398.7 million).